As we know, SEO plays a crucial role when it comes to optimizing and ranking a website. With the changing algorithms, the methods of proficiency towards SEO change. 

SEO is a collective approach of On-page, off-page, and Technical SEO. 

On-page SEO factors that can boost or decline website ranking. 

The practice of on-page SEO tactics also holds a part of the impact on the ranking of a webpage. 

This technique involves optimizing the components of the webpage to search engine standards to attract organic traffic.

The tactics include content optimization, meta-description, meta-tags, internal and external links, anchor text, and many more. 

On-Site optimization is a consistent process, and no such page exists that can be mentioned as a perfect page. 

A constant review and audit of the page are always advisable in order to keep up with the constantly changing algorithm. 

The E-A-T concept: 

When it comes to content optimization in a webpage it is crucial to keep one of the concepts in mind i.e., Expertise-Authoritiveness- Trustworthiness. 

Over the past few decades, the internet has taken a massive hop towards upgrading the user experience and rigorously focussing on providing the right information and an assured source. This comes under the Your Money Your Life(YMYL) concept. 

With the algorithm updates, Search engines focus on providing expert-reviewed, externally or internally authoritative, and trustable content every time. The assurance can be done through user experience or through virtual experience. 

Know more about the E-A-T concept.

The beginning of On-Page SEO.

An on-page SEO is begun with a basic website audit. The website audit can be done using external tools and a manual audit.

The steps to manual site audit are mentioned below:

Step:1–

Accept the website from your client or if you are the site owner try to observe the website and understand which niche is the website categorized. it is important for an SEO expert to understand the niche of the website.

Step:2

 

Once understanding the niche is done, try to have a glance at the contents of the website in the search engine’s eye-view. Monitor the total number of pages in the website, Up to 5-6 pages a manual audit can be done but beyond that is advised to use external tools, there are many free and open platforms that can provide you with basic site audit reports.

Step-3:

Begin with a homepage and try to find out the <title> tag of the webpage. Is it within the accepted character limit or not.<title> has to be within 65-70 characters including spaces.

 

But it is always advised to keep the <title> in a specific format. The format of a <title> is mentioned below:

 

Format: <Primary keyword> <secondary keyword> | <name of the site>

 

in the site audit, you need to check if the title of the website is in the necessary format or not, if not then this goes in the error column of your website audit.

Step-4:

 

After auditing the <title> the next comes the meta description of the website. It is always advised to have a meta description within 160 characters.

Meta description: it is the little description of the website below the title tag when seen in the SERP results. Refer to the image below: the short paragraph about the website shown in the SERP within 160 characters is called the meta description.

While auditing a website, after checking the <title>, you check for the meta description. Many websites do not have a meta description but it is important for the search engine and the user’s to know what the website is about within the character limit of 160.

What do meta descriptions contain?

The meta description contains the primary keyword(which is found after detailed keyword research) followed by an LSI keyword. In other words, the meta description is the short paragraph about the website that contains the primary keyword and the LSI keyword associated with the keyword.

In case of the absence of meta descriptions, mention it in the error of the audit report.

Step:5

Do check for the URL and the slug, it is a good practice for the targeted keyword to be present in the slug of the URL to make the search engine easier to understand. Providing an optimized path for the URL is always a positive practice to avoid content duplication.

Having a chain of alphabets and numbers in the URL is one of the simplest ways to confuse a search engine and a user.

So, check for the URL as well and mention the same in the audit report of the website.