Digital marketing has become one of the most popular terms these days. As per a survey, 95% of businesses have gained 20% surplus revenue when compared to offline business techniques during the pandemic. That’s huge! From miniaturized startups to developed companies, everyone has adapted digital marketing that can aid them to grow. 

Let’s first dive into understanding digital marketing basics and how they work. 

What is digital marketing?

Imagine a scenario, you are offered the same type of food cooked in 3 different methods, one food is cooked at home that lacks taste, another type of food has taste but compromises on the hygiene factor, and the third type has a rich taste cooked by professionals with complete hygiene care.

It is obvious that one would choose the third type of food that is rich and hygienic at the same time.

This is the role of a Digital Marketing Specialist. 

Where traditional marketing may generate profits and business owners may rely on basic digital marketing practices, having a Digital Marketing Specialist on board can always provide professional guidance that can generate leads and traffic at the same time. 

Marketing your product or services through digital means, which involves marketing through the internet or taking place through online mediums is called digital marketing or online marketing. 

Now, here arrives the next question, when marketing techniques like print advertising and multi-media marketing are helping businesses for years why should a business opt for digital marketing?

 

Why is digital marketing important for businesses?

Broader Reach: 

The main aim to take a business online is to be visible to an audience who cannot reach the physical store. So, once the business is up on the internet, it reaches a wide cluster of audiences that can improve sales and awareness through any online platform. 

With an intention to target the audience of notable ventures, startup companies rely on digital marketing to build their audience and awareness. 

Brand Development:

Every business owner starts a business with a hidden intention to build a brand. Digital marketing is a great method to develop a brand image and build trust among the audience. 

Using customized campaigning techniques can help a business to build a brand which can indeed help businesses expand and build their loyal audience. 

Measurable ROI:

Tracking traditional marketing techniques can be challenging. It is always unsure how many people have read the ad in the newspaper and responded to that and visited the store.

With digital marketing, one can track all kinds of sales, traffic, and business performance using diversified tools. 

Reach the target audience at affordable rates:

It is challenging to attract customers at your physical store, but with digital marketing, it is easier to identify the target audience which can indeed provide exceptional sales and this can be done at economical pricing.

Direct communication with your customers:

Digital marketing opens all doors for businesses to connect with their customers directly through social media or any other means which helps customers convey their requirements and easier for businesses to provide excellent services to their clients. 

Return Of Investment:

Online marketing can help businesses obtain at least 42 times higher returns than the investment made over the brand. That’s actually huge!

So, it is always a wise decision to infuse some revenue that can indeed benefit the business’s growth. 

The Radicals of Digital Marketing. 

Digital marketing includes various fundamentals which can aid in developing a unique and customized digital marketing strategy. 

Search Engine Optimization:

The most important and the most inexpensive radical of digital marketing is Search Engine Optimization SEO, and it is the technique that can drive organic traffic to your website. 

This can be elaborated as the process of optimizing the contents of the websites according to the search engine’s standards. This is achieved by strategically using the keywords and allowing the search engines to index the page’s contents and present it in front of the right audience. 

Click here to learn more about Search Engine Optimization. 

Paid Advertising or pay-per-click advertising:

Where SEO is referred to as the most economical method of growing a business, paid advertising involves a bit of monetary investment. 

In other words, the website owner or the advertiser invests some capital in ranking their website instantly at the top for a particular keyword related to their business.

PPC increases sales/traffic on a website and builds awareness simultaneously. It is never limited to search engines; it is also applicable over various platforms like Youtube ads, Facebook ads, Instagram ads, and many more. 

Content writing: 

The art of storytelling can help businesses rank higher in search engines like Google, Bing, or Yahoo. Content can be in any form, like video, audio, text, and even infographics or images. 

Good content is strategically planned and SEO-friendly at the same time. While the criteria for ranking is always a mystery, one of the methods to attract traffic or sales to the business is good content. 

Social Media Marketing: 

Social media is one such platform that holds a population of billions of users. Marketing your product or services through social media is adequate and the most creative way to attract new customers simultaneously. 

 

Brands use social media platforms to track the reach of their content, which can later attract followers over platforms and result in future customers. 

 

Email Marketing

an elegant and persuasive way to reach your target audience, who may be potential customers.  

Tools like Mailchimp make this job easier by providing email marketing services to potential leads.

Affiliate Marketing:

Affiliate marketing involves getting your product or services promoted through another person and paying them a commission. It can either be in video or blog form.