Own a business or a website but cannot gene rate organic traffic from it? Or, ranking on the search engine results page(SERPs) still not attaining the expected traffic on a website, or want to understand how google’s crawler understands and reads the contents on a webpage. You are in the right place, let’s dive into the answers one by one.
Where it is always a mystery on the ranking criteria by Google’s algorithm, it is always fair practice to present the website contents optimized.
Search engine optimization(SEO) is about altering the webpage’s contents, which may or may not seem like cumulative changes. Still, compared with other websites, they seem to have a striking impact on the user experience and performance.
One might come across a few terms in the blogs or while performing SEO activities, have a glance at them before proceeding further with the optimization techniques.
Google Bot:
the search engine crawler that crawls over the webpages across the internet is the google bot.
Crawl:
The method used by GoogleBot to understand the web pages, URLs, links, etc. The search engine crawls the web pages and tries to understand the contents of a website or a webpage.
Index(or) indexing:
When Google Bot crawls over the web page’s contents, it collects a few snapshots of the contents called cookies. Indexing is fetching snapshots and understanding the contents of the web pages.
Specialists use the term index in a context to allow the bot to take the time to time snapshots of the webpage. 
Performing a site search:
Search engine crawlers are bound to crawl billions of pages, so the crawler is highly likely to miss the required website or a particular webpage.
Though search engine crawlers crawl billions of pages, it is unavoidable that a few websites or web pages are missed.
The method of performing site search:
In google search, type:
site:www.<anywebsite domain>.com
for example:
site:www.p2n.in
As mentioned above, there are chances that the crawler might have missed a webpage. There are a couple of reasons behind this:
- The website isn’t well connected to other websites.
- The website is relatively new and is yet to be discovered by the search engine’s crawler.
- There is no index policy embedded in your source code.
- The crawler received an error while trying to crawl.
Who is an SEO expert, and Is it required to hire them?
An SEO expert is an individual who is trained to rank websites on the Search Engine Results Page. These experts understand the search engine’s algorithm and follow the proper techniques that collectively can help rank the search engine results page.
The experts begin by performing a site audit to understand the current situation or the fault points in a search engine crawler’s view.
Based on the audit report, the expert decides on the further steps for the website, which can help in ranking.
Where business owners might hesitate in hiring an expert, it is always advised to hire an SEO expert with a minimum of 2 years of life experience to remain ahead based on the current changes in the algorithm.