Technical SEO refers to the optimizations in the servers and the website’s source code end, which help the search engine bots or spiders to crawl and index the website most efficiently. 

Yes! This does have a significant impact on the search engine’s ranking.

Why is Technical SEO important?

As mentioned above, technical SEO impacts the search engine’s rankings, but is that the only reason behind technical SEO?

Technical SEO may not directly impact the search engine’s rankings, but it is essential to provide an enhanced user experience and help Search engines better understand the content. 

This indirectly helps get the targeted audience, hence, better user engagement and experience.  

What range of abilities is expected of a Technical SEO Specialist?

The crucial skill set which is seen in technical SEO specialists is:

  • An undimmed objective
  • A hand-in-glove team 
  • Knowledge of tools
  • A logical thinking ability
  • Learning about a few CMS.
  • A problem-repairing attitude
  • A result-generating attitude

Let’s simplify the Google Search Algorithm.

It is always a mystery to understand the ranking criteria of the Google Search Algorithm, but let’s break the algorithm down in a layman’s context:

  • The content and localization are related to relevance. 
  • Linking strategy to build social importance. 
  • Technical and site architecture to make it easier for the search engines to crawl 
  • Building Trust and Crawlability. 

What are the Elements of Technical SEO?

The elements that impact technical SEO can be segregated as follows:

  • Globalization of the website
  • Accessibility
  • Content ( categorization with schema tags ) 
  • Mobile Optimization
  • Internal and external linking 
  • Navigational elements
  • Server delivery 
  • Robots.txt files
  • Site structure
  • URL of the website
  • The coding of the website. 

We shall discuss each of these points further in the blog. 

The purpose of performing technical SEO. 

SEO techniques take time to prove results. But each SEO practice is equally important as the other. 

The primary purpose of performing technical SEO is to provide the search engines with an organized infrastructure to crawl the website. 

Apart from that, there are many reasons to perform technical SEO. 

Coding can also be used to improve crawl ability and limit the crawling features. 

Design: The better the website user experience, the better the chances for the page to rank on Google Ranking.

While referring to Google’s Webmasters Guidelines, a few points are considered crucial when it comes to Technical SEO, 

  • Robot.txt prevents the crawling of pages that are low in value or content. 
  • The Content Management System(CMS) should create links and pages for different search engines to crawl.
  • It is crucial to test the live website in other browsers on multiple devices to observe and gauge the website’s load time.
  • It is always a good practice to indicate the essential factors in the website to the search bot, which impacts ranking.

The tools required for technical SEO. 

Many tools are available across the internet to perform a technical audit SEO.

These tools are primarily designed to Identify, Explain, and discuss the tool’s usability. 

A few examples of tools that are helpful for site audits include

Screaming Frog, Google Search Console, Bing Webmaster’s tool. 

Capabilities of these tools: 

Apart from technical audits, these tools also have various capabilities which make the expert’s tasks more manageable. 

Tools like screaming frog and Google Search Console help in indexing the new pages or content once added to the website, 

These tools also monitor which part of the content on the webpage is capable of keeping the users engaged with the website in the form of heat maps. 

Tools also help keep the website free from malware and track the website performance in various categories like the performance of the mobile version of the website, which websites are linking to your website, and which particular page is capable of attracting a high amount of traffic to the website and many more. 

Enabling Google Search Console:

Google Search Console(GSC) plays a crucial role in technical SEO. So, setting up and enabling GSC on a website is essential. 

To enable setup, load the file to the server(or) add the meta tag’s to the website’s HTML code. 

The role of Bing Webmaster Console.

Just like Google Search Console, Bing has its webmaster console. Most web admins rely on results from the most preferred search engine, Google. 

But, Bing also plays a vital role in technical audits. The Bing Webmaster Console helps find more traffic to the website. It generates a detailed report on the reason behind the audience landing on the website, along with a broader chance to expand the website’s visibility. 

Conclusion:

The above are the basics of technical SEO, where we have covered the tools to skills of a technical SEO expert. But this is not it; there is a lot more on technical SEO and other types of SEO.